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Lenovo Sale Pricing Class Action Lawsuit Overview:
- Who: A pair of consumers lodged a class action lawsuit against Lenovo (United States) Inc.
- Why: Plaintiffs allege Lenovo inflates the regular price of its products on its website in order to give consumers the false belief they are getting a bigger discount on the “sale” price.
- Where: The class action lawsuit was filed in California federal court.
Lenovo displays fake regular prices and false sale discounts on its website in order to increase the perceived value of its computer products, a new class action lawsuit alleges.
Lead plaintiffs Andrew Axelrod and Eliot Burk claim Lenovo is engaging in false reference pricing by listing inflated sale prices in order to artificially increase the demand for its products which prompts consumers to pay more for them.
Axelrod and Burk want to represent a nationwide Class of consumers and California subclass of consumers who purchased a product off Lenovo’s website that was advertised as discounted from a reference price.
Consumers Fall Victim to False Lenovo Sale Prices
Burk purchased a ThinkPad P52 Mobile Workstation laptop from Lenovo in September 2019 that was purported to be on sale for $1,189, down more than $1,000 from its regular price of $2,359, according to the class action lawsuit, which said the laptop had never been sold for the regular price and had been sold for $1,229 just two months before Burk’s purchase.
Lenovo increased the regular price of the laptop from $1,559 in July, to $2,049 in August, to $2,359 in September, according to the class action lawsuit.
“Lenovo’s artificial increases to the regular price demonstrate the fraudulent nature of its pricing scheme,” states the class action lawsuit. “Rather than advertise the true regular price of its products—i.e., the price at which Lenovo formerly sold the products—Lenovo inflates the regular price to make customers believe they are getting an incredible deal.”
Axelrod and Burk claim Lenovo is violating California’s Consumers Legal Remedies Act, California’s False Advertising Law, and California’s Unfair Competition Law.
Lenovo’s “deceptive” sale pricing also gives the company an unfair advantage over its competition, the class action lawsuit alleges.
“The pervasive, ongoing nature of its pricing scheme demonstrates that false reference pricing is central to its overall marketing strategy,” states the Lenovo sale lawsuit.
Plaintiffs allege Lenovo committed breach of contract, breach of express warranty, negligent misrepresentation, intentional misrepresentation, and unjust enrichment.
Axelrod and Burk are demanding a jury trial and requesting restitution and/or other equitable relief, actual damages, and punitive damages for themselves and all Class Members.
Lenovo had its request to dismiss a class action lawsuit denied in January after allegations it sold an allegedly defective two-in-one computer called the Yoga.
Have you purchased a computer product from Lenovo at what you believed to be a large discount? Let us know in the comments!
The plaintiffs are represented by Daniel A. Rozenblatt and Seth W. Wiener of Edge, A Professional Law Corporation, and Tarek H. Zohdy and Cody R. Padgett of Capstone Law APC.
The Lenovo Sale Pricing Class Action Lawsuit is Axelrod, et al. v. Lenovo (United States) Inc., Case No. 4:21-cv-06770, in the U.S. District Court for the Northern District of California.
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140 thoughts onLenovo Sale Prices Inflated To Give Perception of Large Discounts, Says Class Action
Can anyone tell me the process to get added? I don’t think the comments is how (I could be wrong) but I have two defective lenovo laptops in the time frame and at least one was most certainly sold with deceptive advertising on costs discounts.
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As a corporate buyer of Lenovo products for 15+ years. I am glad someone is doing something about this.
Bought 2 at 699.98 on sale
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