Energizer AA MAX Batteries Not Actually 50% Longer Lasting, Says Class Action

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Energizer AA MAX Batteries Class Action Lawsuit Overview: 

• Who: A pair of consumers lodged a class action lawsuit against Energizer Holdings, Inc. and Energizer Brands, LLC. 
• Why: Plaintiffs allege Energizer falsely advertises its AA MAX batteries as 50 percent longer lasting than basic alkaline batteries. 
• Where: The class action lawsuit was filed in California federal court. 

Energizer AA MAX batteries don’t actually last up to 50 percent longer than basic alkaline batteries, despite claims, a new class action lawsuit alleges. 

Plaintiffs Darren Millam and Donald Sprinkel say Energizer’s “50% Longer Lasting Claim” for its AA MAX batteries is deceptive and meant to mislead consumers into believing they have “superior longevity.” 

Millam and Sprinkel want to represent a California Class of consumers who purchased Energizer AA MAX batteries with the “50% Longer Lasting Claim” statement on the package.

Energizer AA Batteries Not ‘Going and Going’ as Long as Consumer Expect

The plaintiffs claim they both purchased at least five packages of Energizer AA MAX batteries after relying on the company’s claims that they have a 50 percent longer battery life than basic alkaline batteries. 

“Energizer has been engaging in the unfair, unlawful, and deceptive practice of manufacturing, marketing, and selling its AA MAX batteries, such that consumers believe they are purchasing AA MAX batteries with a longer battery life,” states the class action lawsuit. 

The 50 percent longer lasting claim is prominently displayed on the front of the AA MAX batteries packaging, according to the class action lawsuit, which argues there is no specific definition for what a “basic alkaline” battery is. 

Millam and Sprinkel allege that Energizer AA MAX batteries are “not even close,” to 50 percent longer lasting than other alkaline batteries, including Duracell Coppertop batteries. 

Indeed, several customers have complained online about the performance and longevity of the Energizer AA MAX batteries, according to the class action lawsuit. 

Plaintiffs claim Energizer violated California’s False Advertising Law, Consumer Legal Remedies Act, and Unfair Competition Law. 

Millam and Sprinkel are demanding a jury trial and seeking relief in the form of compensatory and punitive damages for themselves and all Class Members. 

A similar class action lawsuit was filed against Energizer last year by a New York man who alleged the company misled consumers into believing its AA MAX batteries lasted longer than other batteries. 

Have you purchased and felt let down by the performance of Energizer AA MAX batteries? Let us know in the comments! 

The plaintiffs are represented by Alexandra K. Green, Robert C. Schubert, and Noah M. Schubert of Schubert Jonckheer & Kolbe LLP. 

The Energizer AA MAX Class Action Lawsuit is Millam, et al. v. Energizer Holdings, Inc., et al., Case No. 5:21-cv-01500, in the U.S. District Court for the Central District of California.

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